
Singapore · Digital Studio
Custom-built websites and digital tools for ambitious SEA founders.Senior craft. Owned outright. Built to earn their keep.
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What we do
We design and build the digital work behind ambitious SEA businesses.

Custom websites, internal tools, customer-facing apps, automation that runs in the background. Built on the right stack for your brief. Senior team. Direct line to the people doing the work. Yours to own forever.
Four ways in.
Working with













Who runs this
Au-Rin Phongsobhon, Managing Director. Twenty years across Leo Burnett, Dentsu, Discovery Channel and ROCK Networks before founding SMBee. Senior credentials, hands-on delivery, direct communication. Every project is led, designed and shaped by Au-Rin, with a senior team behind him.
Contact
Ready to talk?
Twenty minutes. Tell us what’s stuck. We’ll tell you whether we can help.