Websites and digital tools built to earn their keep.
Custom-built for ambitious Southeast Asian founders. Senior craft, fixed prices, and yours to own from day one.
Trusted by founders at
Senior people. Fixed prices. No lock-in.
01
Senior, start to finish
Every project is led, designed and shaped by Au-Rin, with a senior team behind him. No juniors, no handoffs, a direct line to the people doing the work.
02
Fixed price, fixed scope
Scope and price are agreed up front, before any work starts. You know what you're getting and what it costs. No surprise invoices.
03
Yours to own, forever
Your code, content, domain and accounts are in your name from day one. When we hand over, everything is yours.
Start small. Build properly. Grow every month.
02 · Build
Fixed price, yours to own.
We don't just build software for clients. We ship and run our own.
- iOS
- Web
Stang
Budget tracking for life between currencies. Log spending in any currency with one message, and Stang converts it, categorises it and counts your days in every country.
See the product
- Web
ReceiptVault
Every receipt, read and filed automatically. Snap or upload a receipt in any language or currency, and AI reads, categorises and files it.
See the productFrom first call to handover.
01Day 0
Discovery call
02Week 0
Scope and price, agreed
03Week 2
Design lock
04Week 6–8
Build complete
05Week 6–10
Launch and handover
You work with the founder. Directly.
Au-Rin Phongsobhon, Managing Director. Twenty years across Leo Burnett, Dentsu, Discovery Channel and ROCK Networks before founding SMBee. Every project is led, designed and shaped by Au-Rin, with a senior team behind him.
- Leo Burnett
- Dentsu
- Discovery Channel
- ROCK Networks
Questions, answered
Straight answers to what founders ask us most.
What does SMBee do?
SMBee is a Singapore digital studio that designs and builds custom websites, apps and digital tools for ambitious Southeast Asian founders. You can start with a Digital Diagnostic or a Prototype Sprint, build a website, app or tool, and grow with a monthly plan.
How much does a custom website cost in Singapore?
With SMBee, a Launch Site (a focused one-page site) starts from SGD 8,000 and a multi-page Custom Website Build from SGD 25,000. Every project is fixed price and fixed scope, agreed up front. To start smaller, the Digital Diagnostic is SGD 1,888 and is fully credited against a build booked within 30 days.
How long does it take to build a website?
A Launch Site takes 3–4 weeks and a Custom Website Build 6–10 weeks. Apps and tools take 8–12 weeks after a 2–3 week Prototype Sprint, and a Digital Diagnostic is delivered in 5 working days.
Do you build apps?
Yes. We build web and iOS apps, internal portals and customer tools, and we ship and run our own products too. Most app projects start with a Prototype Sprint from SGD 6,000, which ends in a fixed quote for the full build.
Do you offer monthly support?
Yes. Care (SGD 2,500 a month) keeps your site secure, updated and improving. Growth (SGD 5,000) adds SEO and AI-search content. Partner (from SGD 8,000) gives you a senior team across web, content, automation and strategy.
Do I own my website and code?
Yes. Your code, content, domain and accounts are in your name from day one. There is no lock-in: when the project is handed over, everything is yours.
Ready to talk?
Twenty minutes. Tell us what's stuck. We'll tell you whether we can help.
You'll speak with Au-Rin
Founder, SMBee
- 20 minutes, free
- An honest answer on fit
- No commitment until scope is agreed