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SMBee
About SMBee

A senior studio, run by its founder.

SMBee designs and builds the digital work behind ambitious Southeast Asian businesses: custom websites, apps, internal tools, and automation that runs in the background. Built for Big Thinking.

Au-Rin, founder of SMBee, working with business partner Gerald Ang
Au-Rin, founder. And Gerald Ang.
Au-Rin Phongsobhon, Managing Director of SMBee
Who runs this

Au-Rin Phongsobhon, Managing Director.

Twenty years across Leo Burnett, Dentsu, Discovery Channel and ROCK Networks before founding SMBee. Senior credentials, hands-on delivery, direct communication. Every project is led, designed and shaped by Au-Rin, with a senior team behind him.

  • Leo Burnett
  • Dentsu
  • Discovery Channel
  • ROCK Networks
Connect with Au-Rin on LinkedIn
How we work

Three promises on every project.

  1. 01

    Senior, start to finish

    Every project is led, designed and shaped by Au-Rin, with a senior team behind him. No juniors, no handoffs, a direct line to the people doing the work.

  2. 02

    Fixed price, fixed scope

    Scope and price are agreed up front, before any work starts. You know what you're getting and what it costs. No surprise invoices.

  3. 03

    Yours to own, forever

    Your code, content, domain and accounts are in your name from day one. When we hand over, everything is yours.

What to expect

From first call to handover.

A Custom Website Build, week by week.

  1. 01

    Discovery call

    Twenty minutes. Tell us what's stuck. We'll tell you honestly whether we can help.

    Day 0
  2. 02

    Scope and price, agreed

    A focused brief, a fixed scope and a fixed price. Nothing starts until you've signed off on all three.

    Week 0
  3. 03

    Design lock

    Visual direction agreed, site structure finalised, content in place.

    Week 2
  4. 04

    Build complete

    Fully built, tested, and ready for your review.

    Week 6–8
  5. 05

    Launch and handover

    Your site is live and everything is in your name. 30 days of support begins.

    Week 6–10

Trusted by founders at

  • ROCK Networks
  • Wild & Wise
  • The Foreign Correspondents' Club of Thailand
  • Active Fire
  • Shependence
  • Custom Clearance Services

Ready to talk?

Twenty minutes. Tell us what's stuck. We'll tell you whether we can help.

You'll speak with Au-Rin

Founder, SMBee

  • 20 minutes, free
  • An honest answer on fit
  • No commitment until scope is agreed

Talk to Au-Rin
20 min · free

Book a call