Web and iOS apps, portals and tools — built for your business, your customers, or your team.
A custom-built application for a specific job to be done — owned entirely by you from day one. We build and run our own products too, so we know what it takes to ship.
- Custom-built application scoped precisely to the job to be done
- Could be an internal portal automating a manual process, a customer-facing tool, a web or iOS app, or an intelligent assistant
- Senior strategy, design, and engineering end-to-end
- You own the code, database, and all accounts outright
- 30 days post-launch support included
A clear path from the first call to delivered work, with no surprises along the way.
- 01Week 0–3
Prototype Sprint
Prove the core workflow and get a fixed quote for the full build.
- 02Week 3
Scope and design
The problem is defined, the solution scoped, and design agreed.
- 03Week 8–10
Build complete
Fully built, tested, and ready for your review.
- 04Week 8–12
Launch and handover
Your tool is live. Everything is yours. 30-day support begins.
From SGD 25k
8–12 weeks
Most projects SGD 30–60k. Usually quoted after a Prototype Sprint.
If two or more of these land, the conversation is worth having.
You have a specific operational pain or customer experience opportunity that off-the-shelf software can't address
You want something built precisely for your workflow — not adapted from a generic template
Often runs alongside or after a Custom Website Build
Questions, answered
What founders ask us about the Apps & Digital Tools.
What kind of digital tool can you build?
Anything with a specific job to do: an internal portal that automates a manual process, a customer-facing tool, a web or iOS app, or an intelligent assistant. Each one is scoped precisely to your workflow rather than adapted from off-the-shelf software.
How much does a custom app or tool cost?
Builds start from SGD 25,000, and most land between SGD 30,000 and 60,000. Most clients start with a Prototype Sprint from SGD 6,000, which ends in a fixed quote and is credited against the build.
How long does it take to build?
8–12 weeks after scoping. The problem is defined, the solution scoped and the design agreed by week 3, and the tool is fully built and tested by week 8–10 before launch and handover.
Who owns the code and data?
You do. The code, database and all accounts are yours outright from day one.
Ready to start?
Twenty minutes. Tell us what you're working on. We'll tell you if we can help.

You'll speak with Au-Rin
Founder, SMBee
- 20 minutes, free
- An honest answer on fit
- No commitment until scope is agreed
